Laptop Repair Brand Awareness Campaign

Our client runs a fast-growing laptop-repair and service shop and now wants to be recognised nationwide. I need a marketing specialist who can take the campaign from research to optimisation, using both Google Ads and Meta Ads to build strong brand recall and a steady flow of qualified enquiries. Scope of work • Audience & competitor analysis focused on national search and social intent • High-intent keyword mapping and detailed audience segmentation • Strategic media plan for Google Ads + Meta Ads, including budget split recommendations • Engaging ad copy and creative concepts tailored to tech-savvy users who need quick, reliable repairs • Conversion-driven lead-generation funnel (landing pages, forms, remarketing suggestions) • Ongoing performance monitoring with clear optimisation loops and transparent reporting dashboards Acceptance criteria • Research summary highlighting top three competitor moves and gap opportunities • Campaign structure (ad groups, audiences, creatives) ready for launch in Google Ads & Meta Ads Managers • Minimum baseline KPIs set for reach, CTR and cost-per-lead, with a schedule for weekly optimisation check-ins • First 30-day performance report demonstrating data-backed tweaks If you have a track record in performance marketing and can show results for service businesses, let’s talk about timelines and the quickest path to national visibility.