Skilled PPC Specialist for an EdTech Marketing

Google Ads PPC Expert for EdTech Platform We are looking for an experienced Google Ads PPC freelancer to set up, launch and optimise paid-search campaigns for an online education platform . Our objective is to generate qualified registrations, trials and paid subscriptions at a sustainable acquisition cost. Scope of work Review our website, audience, offer and competitors. Complete keyword and search-intent research. Design the campaign and ad-group structure. Create responsive search advertisements and assets. Configure negative keywords and appropriate match types. Configure UK location, audience, device and schedule targeting. Set up and verify GA4, Google Tag Manager and Google Ads conversions. Track registrations, trial starts, subscriptions and revenue where applicable. Recommend suitable landing-page improvements. Configure budgets and bidding strategies. Monitor search terms and eliminate wasted expenditure. Test advertisements, keywords and landing pages. Provide a concise weekly performance report. Transparency and knowledge transfer All accounts will be created and owned by us. Access will be provided through the freelancer’s own Google account; passwords will not be shared. We use internal AI-assisted reporting to monitor campaign activity and performance. Therefore, every important change must be documented with: What was changed Why it was changed Expected result Actual result after sufficient data is available At the end of the engagement, we require: A recorded handover session Explanation of the complete campaign strategy Current keyword and negative-keyword lists Conversion-tracking documentation Weekly optimisation checklist Details of automated rules, scripts and third-party tools Known issues and recommended next steps Required experience Demonstrable Google Ads Search experience Experience with UK consumer, subscription, SaaS or education campaigns Strong GA4 and Google Tag Manager knowledge Understanding of conversion tracking and subscription funnels Ability to explain decisions in clear, non-technical language Willingness to work transparently within client-owned accounts Individual freelancers are preferred. Success measures Performance will be evaluated using: Tracking accuracy Search-term relevance Registration and trial volume Paid subscriptions Conversion rate Cost per registration Cost per paying customer Reduction in wasted advertising expenditure Quality and transparency of optimisation decisions Clicks and impressions alone will not be considered measures of success. When applying, please answer What similar SaaS, subscription or education campaigns have you managed? What measurable results did you achieve? What would you do during the first 30 days? How would you track registrations, trials and paid subscriptions? How frequently would you optimise the campaigns? How will you document your changes and reasoning? What information do you need from us before starting? What advertising budget would you recommend for obtaining meaningful test data? Please include relevant examples or anonymised screenshots of previous campaign results. Do not apply with guaranteed-sales or guaranteed-ROAS claims.