Google & Social Organic Boost

I run a massage-therapy wellness studio in London and I’d like to tighten up my local online presence before I even think about paid ads. First, I want my Google Business Profile fully optimised: categories, service descriptions, NAP consistency, high-quality photos, regular posts and a simple strategy for encouraging more 5-star reviews. I already have the profile live, yet it feels under-used. Next comes organic social. I’m active on Google My Business and Facebook and now want to bring Instagram into the mix, publishing content that feels helpful rather than salesy. The core themes are clear: • short educational snippets about massage therapy and self-care • authentic client testimonials (text or short video/reel formats) • occasional promotional offers to fill quieter hours I’m looking for someone who can: 1. Audit and overhaul the Google listing so it outranks local competitors. 2. Build a four-week organic content plan for Facebook and Instagram, complete with captions, hashtags and a posting schedule. 3. Provide 12 ready-to-post assets (image or short-form video) that match my brand tone—calm, reassuring, professional. 4. Outline next-step recommendations for turning the best-performing organic pieces into ads when I’m ready. Please tell me about any similar wellness or local-service accounts you’ve grown organically, and share one example post you created that drove noticeable engagement. Looking forward to collaborating and giving Londoners more reasons to book in for a treatment.