Informative Facebook and Instagram Ads -- 2

I need a full-funnel advertising setup on Facebook and Instagram that focuses on delivering clear, useful information to my audience rather than pushing a hard sale. The work starts with researching and defining the right target segments, then moves into writing concise ad copy, selecting or designing eye-catching creatives, and configuring everything inside Facebook Ads Manager. Once the campaigns are live, ongoing optimisation is essential—tweaking audiences, budgets, placements, and creative variations to keep engagement high and costs under control. Regular reporting is part of the brief; I want straightforward metrics on reach, clicks, cost-per-result, and any insights that can sharpen the message over time. All assets and data created during the project remain organised in a shared folder so I can reference or repurpose them later.