B2B Email Sales Campaign Build

I need a results-oriented marketer to design and execute a B2B email sequence that converts medium-sized enterprises into paying customers. The entire flow—from list refinement and segmentation to compelling copy, design direction, scheduling, and performance tracking—should be handled for me. The purpose of every send is clear: increase sales. I want the emails to spotlight our product information in a way that speaks directly to the day-to-day pressures of a mid-market decision maker. If you feel that weaving in case studies or client testimonials would strengthen the narrative, I’m open to your suggestions, but the core content must focus on the product’s value and differentiators. For transparency, here is what I expect as concrete deliverables: • Audience strategy and list-building/cleansing plan • A multi-touch email sequence (subject lines, body copy, CTAs) ready for upload to the platform we agree on—Mailchimp, HubSpot, or a similar tool • Basic graphic guidance to keep branding consistent • A/B testing framework and the metrics you will monitor (open, click-through, conversion) • Weekly performance report with actionable insights and adjustments Please outline your approach, the tools you prefer, and a timeline showing each stage from kickoff to first sales-qualified leads.