Home-Service Sales Ad Campaign

I want to turn paid media into real, trackable sales for my home-service company, targeting business clients rather than households or event planners. To do that, I need a performance marketer who can plan, launch, and optimise campaigns on Google Ads, Facebook Ads, and Instagram Ads with the single goal of driving direct sales. My success metric is simple: completed bookings or orders. Everything else—clicks, impressions, likes—matters only if it helps achieve that revenue figure. You will own the full process: research, creative, tracking, testing, and ongoing optimisation. Deliverables • Cross-platform campaign setup (Google Search & Display, Facebook & Instagram) with conversion tracking in place • High-converting ad copy and basic creative assets aimed at local businesses • Custom audiences and keyword lists that focus on B2B intent • Weekly performance reports highlighting results and next steps to improve ROAS • Final wrap-up summary with insights and clear recommendations for scaling Please include relevant case studies, the tools you prefer (for example Google Tag Manager, Meta Ads Manager, Looker Studio), and the timeline you need from asset approval to launch. I’m looking for someone who works fast, bases decisions on data, and is comfortable iterating until the sales targets are hit.