Lead-Focused Social Media Campaign

I need a complete social media campaign that pushes a fresh marketing message for my established B2C Shopify store. The goal is simple and very clear: drive qualified traffic that converts into sales. To do that, I want both organic posts and paid ads running on Facebook and Instagram. You will craft the message, design scroll-stopping image and video creatives, write concise copy, and build the targeting so the ads reach buyers ready to purchase. The brand already has style guidelines and product photography you can draw from; you’ll add the strategic hook and creative polish that turns interest into orders. Please include these tangible deliverables: • 30-day content calendar blending organic posts with ad placements • 8–10 image ads and 4–6 short-form video ads (1080×1080 & 1080×1920) • Copy variations for each creative, optimized separately for Facebook and Instagram • Audience definitions, budgets split by funnel stage, and campaign structure ready to upload into Ads Manager • Simple performance tracking sheet so I can monitor results daily The work is complete when the ads are live, assets are handed over in editable formats, and I have a brief walkthrough explaining how to scale once we hit the target cost-per-purchase. You will be working with our current e-commerce manager to co-ordinate teh result.