Lead-Driven Google Ads for Clinic

I want a Google Ads specialist to take over the entire lead-generation effort for MedRabbits Clinic. The sole metric of success is an increase in qualified phone calls from local residents who are searching for veterinary or pet-care services in our area. You will need to build and manage search campaigns that focus on call-only and call-extension formats, refine the keyword list around high-intent local queries, craft compelling ad copy that speaks to pet owners’ immediate needs, and set up conversion tracking so every call is attributed back to the ad that triggered it. Location targeting, ad scheduling during business hours, and ongoing bid adjustments are essential to keep the spend efficient while maximizing lead volume. Deliverables: • Campaign structure and keyword list tailored to local pet-care searches • Ad creatives (headlines, descriptions, extensions) optimized for phone calls • Call conversion tracking configured in Google Ads and linked to our clinic’s phone system • Weekly optimisation and performance report outlining call volume, cost per lead, and next steps If you have proven results driving phone-call leads through Google Ads for clinics, healthcare, or service businesses, I’d love to see examples. I’m ready to grant full account access as soon as we agree on the approach and timeline, and I expect the first round of campaigns to go live within a week.