Lead-Gen Social Media Ads for international car tours

I’m ready to roll out a results-driven social media campaign that turns scrolling thumbs into qualified leads. The core channels are Facebook, Instagram and TikTok, so every asset you create must feel native to those feeds while moving prospects toward an opt-in or booking step. Lead generation is the only metric that matters to me here. I expect you to recommend and produce whatever content best converts—my hunch is short-form video, but I’m flexible if data shows that images, carousels or even strategic text posts will outperform. You’ll be responsible for: • Crafting the creative strategy and funnel logic • Producing and editing the ad creatives (especially vertical video) • Writing compelling copy and headlines that speak to each platform’s audience (in dutch) • Building and launching the campaigns inside Ads Manager (or TikTok Ads) • Monitoring performance daily, optimizing budgets and audiences, and providing clear weekly reports on CPL and conversion rates I have brand guidelines, past campaign data and a landing page ready for you to integrate. Share examples of campaigns you’ve scaled, the tools you rely on (Meta Ads Manager, TikTok Ads, Canva, Premiere Pro, etc.) and how quickly you can get version-one creatives live. Let’s capture leads, not likes. First goal and test is to sell an international 6 days cartour in march to 12 couples (a couple is 1 car with 2 people, price per person is between 1000-1200 euro) I have rough photo's and video's from previous tours. Pls make your offer detailed.. Describe what is your plan, what you will make as content ; the steps of action you perform and what period you expect you will need.