SEO Lead-Generation Campaign

My company is ready to invest in a focused Search Engine Optimization effort aimed squarely at turning Google searches into qualified leads and, ultimately, sales. I already have an established website; what I lack is the strategic on-page and off-page work that keeps my competitors ahead of me on the results page and in the inbox of potential clients. Here is what I need from you: • A thorough technical and content audit of the current site, identifying the gaps that prevent us from ranking and converting • Keyword research that targets buyer-intent phrases, with mapping to existing or proposed pages • On-page optimisation (titles, meta, schema, internal linking, page speed fixes) implemented or clearly documented for my developer • A white-hat backlink and digital PR plan that can be executed without risking penalties • Clear tracking set-up in Google Analytics 4 and Search Console so we can attribute lead sources and measure cost per lead • Monthly reports that show movement in rankings, traffic quality, and—most importantly—lead volume Acceptance criteria: a measurable uptick in qualified form submissions or calls from organic Google traffic within the first three reporting cycles. If this sounds like a campaign you can drive, tell me how you would approach the first 90 days and share one example of a similar B2B lead-generation result you’ve achieved.