Med Spa Reactivation Email Campaign

Our medical spa has just introduced a new treatment and needs an email-only reactivation sequence to bring back clients who have been inactive for six months or more. The campaign’s single purpose is to promote this new service while educating clients with useful, well-researched content that re-establishes trust. Scope of work • Audit and segment the inactive database in our CRM (Mindbody / HubSpot—final platform confirmed at kickoff). • Plan and write a concise, informative three-email flow: treatment overview, benefits & FAQs, and limited-time invitation to book. • Design branded, mobile-friendly templates and load them into the CRM. • Configure automation, timing, and A/B subject line tests, then enable tracking for opens, clicks, and bookings. • Provide a simple dashboard or report so my team can monitor results in real time. Acceptance criteria • Workflow is live and sending to the correct segment without errors. • Copy and design align with our brand voice, pass compliance checks, and are approved internally. • Performance metrics populate correctly in the dashboard, allowing us to gauge re-engagement and booking rates. If the sequence delivers strong results, expansion to SMS can be discussed later, so structure the build with scalability in mind. When you reply, include one example of a reactivation or product-launch sequence you’ve created for a wellness, beauty, or health brand and note which CRM/ESP you used.