Part-time Ecommerce Marketing Lead (Paid, Organic and Influencer Oversight)

We're a family business selling healthy, all-natural snack bars made from our own Mediterranean family recipes. We spend about $2k a month on ads (budget up to $3k). Current Meta ROAS is <1, and we need to get it to profitable before we scale. Funnel is currently top-of-funnel only; retargeting needs to be built. This is an oversight and strategy role, about 1 day a week (rate $75/hr). Our in-house team designs all ad creative and organic content and does the posting. You set direction and approve.

What you'll do

* Take over the live Meta, Google and TikTok campaigns and optimise them weekly. ROAS is the key measure. * Set creative direction (content pillars, hooks, CTAs) and approve in-house creatives for organic and ads. * Direct the organic calendar for Facebook, Instagram and TikTok so it supports what's working in ads. * Run our influencer gifting from an existing vetted list (1–2 outreach a week), and add to list. * Where time allows: PR pitching to niche blogs and publications. Deliverables * A 90-day paid media plan with KPI targets (first 2 weeks) * Weekly report: spend, sales, ROAS, recommendations * Content direction and approvals as needed Trial: 3-month engagement with a review at 30 days, extended long-term if ROAS improves. Access: You'll get admin access to Meta, Google and TikTok ad accounts, GA4 and our store reporting (WooCommerce). To apply: Please include a case study with real ROAS numbers from an ecommerce or food brand with a similar ad budget. Tell us what you'd check first in our accounts, and what ROAS you'd target in 90 days.