SaaS Growth & Digital Marketing Manager

We are a U.S.-based SaaS company preparing to launch a booking and business-management platform for appointment-based and service businesses. We are looking for a hands-on marketer to take ownership of our digital marketing, SEO/AEO, organic growth, content, social media, lead generation, and customer acquisition. This is not a strategy-only position. We need someone who can research, plan, execute the work personally, measure results, and continuously improve performance.

Responsibilities

* Develop and execute the overall digital marketing and customer-acquisition strategy. * Conduct U.S.-focused market, competitor, customer, keyword, and search-intent research. * Manage SEO, including keyword research/mapping, on-page SEO, technical SEO recommendations, metadata, internal linking, structured data, and Search Console. * Improve visibility in traditional search and AI-assisted search. * Identify SEO content and landing-page opportunities based on search demand and customer intent. * Create and manage social media content across Instagram, TikTok, Facebook, LinkedIn, and other relevant channels. * Develop content calendars, posts, short-form video concepts, educational content, product content, and campaigns. * Research and build qualified prospect lists. * Conduct organic email/social outreach and lead generation. * Follow up with prospects and help move them toward demos, free trials, signups, and paying customers. * Test messaging, acquisition channels, campaigns, offers, and marketing approaches. * Collect prospect/customer feedback, questions, objections, and reasons for converting or not converting. * Monitor GA4, Google Search Console, social analytics, traffic, leads, and conversions. * Track results from acquisition source through leads, trials/signups, and paying customers where possible. * Provide clear progress reports showing work completed, results, findings, and next actions. * Provide developers with exact SEO/technical implementation requirements and verify implementation. * Proactively identify new marketing and growth opportunities. The platform serves appointment-based and service businesses broadly, with a strong initial focus on the U.S. Beauty market. Ideal candidate: * Experience marketing SaaS/software products. * Strong SEO and organic-growth experience. * Hands-on customer acquisition and lead-generation experience. * Experience targeting U.S. customers. * Strong social media and content-marketing skills. * Experience with GA4, Google Search Console, and professional SEO/research tools. * Able to conduct real SERP, competitor, keyword, and search-demand research. * Strong written English and U.S.-market messaging. * Reliable communication and proactive progress updates. * Able to show measurable examples of previous SEO, lead-generation, and customer-acquisition results.