Shopify Store Redesign & Conversion Optimization – Windhond Blits

I own a South African Shopify brand called Windhond Blits, selling handmade firelighters for braais, fireplaces, camping, Airbnb/guesthouses and lodges. I am looking for an experienced Shopify designer with strong e-commerce/CRO experience to improve my website layout and customer journey. The store is receiving traffic, but the current conversion rate is below where I want it to be. I want an experienced professional to identify the layout and user-experience issues and redesign the relevant pages to improve conversions. Work required: * Redesign the homepage * Improve product pages * Improve mobile layout and UX * Improve navigation * Make the value proposition immediately clear * Improve product presentation * Strategically position customer reviews * Improve trust elements * Improve shipping/delivery messaging * Improve calls-to-action * Improve cart experience * Improve product collections * Create a clear Best Seller/featured product section * Review the customer journey from landing page → product → cart → checkout * Identify potential conversion barriers * Ensure the website looks professional on mobile and desktop Brand Windhond Blits The brand already has an established identity, logo and product range. I do NOT want the brand completely changed. I want the existing brand and products presented in a much more professional, trustworthy and conversion-focused way. The website should feel: South African • practical • trustworthy • outdoor • braai • premium • easy to buy Important This is not simply a graphic-design job. I am looking for someone who understands: Shopify + e-commerce UX + CRO + mobile conversion Please don’t just install a new theme and change colours. I want someone to analyse the existing website and explain what is preventing visitors from becoming customers and then implement the improvements. Please include with your application: 1. Three Shopify stores you have worked on 2. Examples of product pages you have designed 3. Your Shopify/CRO experience 4. Before/after examples if available 5. What you would investigate first on my store 6. Your fixed project price 7. Estimated completion time Please do not send a generic “I can do this” application. I want someone who can demonstrate actual Shopify e-commerce experience.