Local Café Marketing Virtual Assistant

**Marketing & Admin Virtual Assistant — Books & Brew** We’re a small, family-owned café in North Geelong, Australia, looking for a proactive assistant to help grow our local customer base and keep marketing and admin tasks organised. We’re located in an industrial area surrounded by warehouses, offices and workshops, but tucked away on a quieter street. Our main priority is helping nearby businesses discover us and giving them reasons to visit, order lunch and become regular customers. **Your priorities** **1. Local business outreach and cold emailing — highest priority** - Research nearby businesses and identify relevant contacts. - Build an organised contact list, recording outreach, replies and follow-ups. - Write and send personalised emails introducing our café, food, drinks and services. - Follow up consistently, respect opt-outs and respond professionally to enquiries. - Prepare lists of businesses our café staff can visit, with clear suggestions on what to offer. **2. Offers, flyers and marketing** - Suggest practical weekly promotions, lunch bundles and catering offers. - Create attractive Canva flyers, print-ready materials and social media posts. - Schedule approved content across our platforms and help engage customers. - Develop offers that protect profit margins and maintain our brand value. We want to attract customers who appreciate our food, coffee and atmosphere, with promotions that encourage repeat visits. **3. Customer feedback and general admin** - Organise customer feedback, draft responses and highlight recurring issues or opportunities. - Maintain spreadsheets, marketing calendars and task lists. - Assist with emails and other agreed business admin. **4. Payroll support — optional** Australian payroll experience is a bonus. This may include checking timesheets and preparing payroll information for the owner’s review. **Who we want to reach** Nearby office teams, warehouse and workshop staff, local employers, gyms and community groups. Outreach should promote everyday coffee and lunch visits, pre-orders, catering, team lunches and group bookings. **What we’re looking for** Strong written English, relevant outreach experience, Canva skills and reliable follow-through. You should be comfortable suggesting ideas, working independently and keeping us informed. Initially **5–10 hours per week**, with flexible working times and agreed deadlines. Hours may increase to **15–20 per week** based on results and business needs. Please share relevant work samples and your hourly rate, clearly stating the currency. We’ll review progress through relevant leads, meaningful replies, enquiries, tracked orders and completed work.