Google Ads Specialist for US B2B Leads

Job Description – Freelance Google Ads Specialist Role: Freelance Google Ads & Performance Marketing Specialist Target Market: USA Objective: Generate quality B2B enquiries from potential dealers, distributors, electrical suppliers, furniture dealers and commercial workspace solution providers in the United States. Key Responsibilities 1. Google Ads Management - Plan, create, launch and manage Google Search Ads campaigns targeting the USA. - Set up campaigns based on different product categories. - Manage campaign budgets, bidding strategies and geographical targeting. - Focus on generating relevant B2B leads rather than general website traffic. 2. Keyword Research - Conduct detailed keyword research for the US market. - Identify high-intent keywords related to: - Power Distribution Units (PDUs). - Table Power Modules. - Electrical Floor Boxes. - Conference Room Power Solutions. - Cable Management Solutions. - Workstation Power Solutions. - Research competitor keywords and search trends. - Identify negative keywords to eliminate irrelevant traffic. 3. Ad Copy & Campaign Development - Create engaging Google Ads headlines and descriptions. - Develop separate campaigns for relevant product categories. - Conduct A/B testing of advertisements. - Optimize messaging according to US customer search behaviour. 4. Conversion Tracking - Set up conversion tracking using Google Ads and Google Tag Manager. - Track website enquiry forms, contact submissions and phone calls. - Integrate Google Analytics 4 (GA4). - Ensure accurate tracking of leads generated through advertisements. 5. Campaign Monitoring & Optimization - Regularly monitor campaign performance. - Optimize keywords, bids, locations and advertisements. - Monitor CPC, CTR, conversion rate and cost per lead. - Identify and improve underperforming campaigns. - Focus on improving the quality of enquiries. 6. Reporting & Analysis - Provide weekly and monthly performance reports. - Track impressions, clicks, leads and advertising expenditure. - Analyze lead quality and campaign performance. - Suggest improvements to increase qualified enquiries. Expected Deliverables - Complete Google Ads campaign setup. - US-specific keyword research and competitor analysis. - Campaign and ad group structuring. - Ad copy creation. - Conversion tracking setup. - Regular campaign monitoring and optimization. - Weekly performance reports. - Monthly campaign performance analysis. Required Experience & Skills - Minimum 4–5 years of Google Ads experience. - Proven experience in B2B lead generation. - Experience targeting the US market. - Knowledge of Google Analytics 4 and Google Tag Manager. - Experience in manufacturing, electrical, industrial or commercial product advertising preferred. - Ability to generate qualified business enquiries. Engagement Details - Working Model: Freelance. - Market: United States. - Payment: Project-based or monthly retainer. - Ad Budget: To be discussed separately from the freelancer's professional fees. Primary Performance Objective: Generate genuine enquiries from US-based dealers, distributors, electrical suppliers, furniture dealers and commercial workspace solution providers interested in partnering with Connect System.