EdTech Student Leads Marketing Setup

My priority is simple: bring a steady flow of qualified school-age students (and their parents) to enrol in our online courses. I need an end-to-end strategy that uses Google Ads, strong search engine optimisation, and a lively Instagram presence to make that happen. Google Ads Create and manage search, display, and YouTube campaigns that speak directly to parents researching tutoring or enrichment classes. I’ll supply our course catalogue and past enrolment data; you’ll handle keyword research, compelling ad copy, audience targeting, tracking, and ongoing bid optimisation so cost per lead keeps falling over time. SEO Audit the current site, fix on-page technical issues, research curriculum-relevant keywords, and build authoritative backlinks from education and parenting sites. Publish optimised blog or resource material that answers common parent questions, pushing us toward page-one rankings for our priority subjects and grade levels. Instagram Develop a monthly content calendar of short reels, carousels, and story concepts that showcase student success, quick lesson snippets, and parent testimonials. Pair the organic feed with well-targeted paid campaigns (interest, look-alike, and custom parent lists) designed to drive profile clicks straight to our enquiry form. Key deliverables • Live Google Ads account with conversion tracking, negative keyword list, and weekly performance reports • SEO audit report, corrected site issues, and 3-month keyword/content roadmap • 30-day Instagram content plan plus ad sets ready to launch, including creative assets and captions • Clear metrics dashboard tying all three channels to lead volume and enrolment rates All work should comply with Google Ads policies and Instagram ad standards, integrate seamlessly with our existing GA4 and CRM setup, and be delivered in editable formats so my in-house team can continue optimisation after hand-off.