Sports & Gaming Social Growth

I’m looking for a hands-on social media manager who can take over my sports-and-gaming themed accounts and push them to the next level across Instagram, TikTok, X (Twitter) and Facebook. The audience is largely Canadian and wider North America, so every piece of content must resonate with that market and help us grow followers and overall reach. Day to day you’ll plan and post short-form videos, memes, highlight clips and timely updates, jump on trending audio and hashtags, engage in real-time with fans during major games or esports events and keep the tone fun, fast and authentic. Strong knowledge of platform algorithms, sports culture, gaming slang and creator tools such as CapCut, Adobe Express, Later or similar schedulers is crucial. Must be an avid sports fan who can be reactive to daily events in the sports world X – 5–6 posts per day (BAU), plus 2 posts per hour from 6:00 to 12:00 during key events and live commentary TikTok – 3 posts per day Instagram – 3 posts and 2 stories per day Facebook – 3 posts per day I’ll measure success by steady follower growth, improved engagement rates and consistent community interaction, so please be ready to share how your previous experience delivered those results for similar brands. In your reply, focus on that experience and outline any standout campaigns you personally ran—no need for lengthy proposals or attachments. Each week I expect a short performance recap with key metrics and a brief plan for the next sprint so we can adjust strategy quickly. Let’s make these channels the go-to feed for sports and gaming fans in Canada and beyond. Development and production of static and video assets optimized per platform in accordance with output above. Approx; TikTok/IG/FB reels = 90 per handle p/m. Statics = 90 per handle p/m Outreach Replies (15 per day) x2 – as in engaging with sport flagship accounts etc. to build brand awareness and credibility. The initial forecast is that the majority will be on X. We’ll monitor performance collectively and, based on the analysis, adjust the platform mix to ensure optimal output - Management of platform-specific posting based on audience peak times and preferred formats - Weekly social media status update meetings - Live commentary during key sports events, up to midnight EST across the handles - Contactable during above hours in event of potential pausing of posting. - We have an internal CS team that would communicate this if site issues arise. - Monthly content calendar creation - Monthly reporting