Piraña Joe Promotional Animation Video

PLEASE READ EVERYTHING BEFORE MAKING A BID Piraña Joe – In-Store Promotional Video Brief ## 1. General Concept Create an approximately **1:15 promotional video** for digital screens inside Piraña Joe stores. The video should feel **Caribbean, tropical, adventurous, playful, colorful, energetic, slightly crazy and fun**. The concept can be structured almost like **two separate videos within one piece**, with a clear transition between them: **PART 1 – The Cartoon Adventure** Piraña chasing Joe through a fun Caribbean adventure. **PART 2 – The Piraña Joe Product World** A showcase of the real apparel, merchandise and products we sell. The two parts should feel connected and ultimately come together as one Piraña Joe experience. --- ## 2. Screen Formats The video needs to be adapted to three screen formats: * 1080 × 1920 – Vertical * 1920 × 1280 – Landscape * 1920 × 1080 – Landscape The main concept should remain consistent across all three formats. Final delivery should be in **MP4 or MOV**. --- ## 3. Audio There is **no dialogue and no voice-over**. Music only. The stores already have their own music playing, so the soundtrack of the video may not even be clearly heard. Therefore, **the entire story and communication must work visually without depending on audio**. --- # PART 1 – THE CARTOON ADVENTURE ## 4. Piraña Chasing Joe The first part should feel like a short animated cartoon. The basic dynamic is: **Piraña chases Joe → Joe escapes → Piraña keeps chasing him → more Caribbean adventures.** Think of a fun **Tom & Jerry-style chase**, with physical comedy, fast action and playful situations. Joe can run, hide, jump, swim, climb, escape, get surprised, etc. The environments can include: * Caribbean beaches * Tropical islands * Docks and boats * Fishing and ocean scenes * Jungle * Hiking/adventure locations Important – Piraña Character The Piraña artwork is **protected and cannot be redesigned or modified**. Do NOT: * Redesign the Piraña * Change its shape or proportions * Change its colors * Change its face * Make it 3D * Create a different interpretation of the character * Add a new artistic style to the character The Piraña must remain the **exact original flat 2D artwork**. It can be animated through: * Movement * Rotation * Scaling * Position changes * Other animation techniques that do not alter the original artwork # Joe Character Joe's original design should remain intact. Only facial expressions can change to help with the story and comedy. --- # PART 2 – THE PIRAÑA JOE PRODUCT WORLD ## 5. Transition Into Products The second part should feel like the cartoon adventure transitions into the **real world of Piraña Joe products**. This can almost feel like the beginning of a second video: **Cartoon adventure → transition → real Piraña Joe products → product showcase.** --- ## 6. Products & Apparel Showcase the **real products that Piraña Joe sells**, including: * T-shirts * Hoodies * Shirts * Sunshirts Products should look **realistic and authentic**. Do not create cartoon versions of the products or redesign them. Products can be shown: * Being worn The real products should become the visual focus of the second half. --- # 7. Ending The video should finish with the **Piraña Joe logo clearly visible and prominently displayed**. The logo must be animated with the piraña and joe on it The ending should leave the customer with a very clear **Piraña Joe brand impression**. --- # 8. Overall Feeling The final video should feel: * Caribbean * Tropical * Adventurous * Playful * Colorful * Energetic * Fun * Slightly crazy * Authentic * Visually engaging It should have a distinctive Piraña Joe personality and feel like something that belongs specifically to our brand. --- # 9. Key Rules 1. The video should be approximately **1:15**. 2. It should work across all three required screen formats. 3. Structure it as **two clearly differentiated parts**: * **Part 1:** Piraña chasing Joe / animated adventure. * **Part 2:** Real Piraña Joe products and apparel. 4. There is **no dialogue or voice-over**. 5. The story must work visually even if the music cannot be heard. 6. The Piraña must remain the **exact original 2D artwork** and cannot be redesigned or modified. 7. Joe's original design must remain intact; facial expressions may change. 8. Real Piraña Joe products should be shown realistically and **must not be redesigned as cartoon products**. 9. The final result should combine the characters, real products and Caribbean environments into one cohesive Piraña Joe world. 10. The Piraña Joe logo must be clearly visible at the end. --- ## 10. Approval Before Production Before beginning full production, please provide the **storyboard / story concept and visual direction for review and approval**. We would like to approve the overall story, sequence and look before moving forward with the complete animation.