Himachal Diagnostics Local SEO Boost

We operate a growing network of diagnostic centres across Himachal Pradesh and want to convert local searches into a steady flow of enquiries for blood tests, imaging (X-ray, MRI, CT-scan) and preventive health-check packages. The focus is lead generation, not vanity metrics, so every tactic must push phone calls, WhatsApp messages or in-lab visits. Scope of work • Audit and fully optimise each Google My Business profile: categories, services, images, FAQs, posts and tracking UTM links. • Ensure consistent NAP and service descriptions across key local directories and relevant healthcare listings. • Craft location-specific on-page SEO for our website (schema, meta, internal linking) targeting “diagnostic centre near me”, “blood test in ”, etc. • Plan weekly social media micro-content that amplifies seasonal offers and redirects traffic back to GMB and the site. • Build and clean citations, earn local backlinks, and monitor competitor moves with tools such as Google Search Console, GA4, Ahrefs or SEMrush. • Set up conversion tracking so we can attribute form submissions, calls and direction requests to each SEO action. Acceptance criteria 1. All GMB listings reach 100 % completion status and pass Google photo & info guidelines. 2. Top-three local pack ranking for at least five priority keywords in each city/town within 90 days. 3. Minimum 25 % month-on-month growth in tracked leads (calls, messages, form fills) sustained for two consecutive months. 4. Clear, data-driven monthly report outlining actions taken, KPIs, and next steps. If this matches your skill set, let’s turn searches into patients together.