Mobile App Performance Marketing — Book & Podcast Summary App

ABOUT THE APP We're launching a mobile app that delivers concise summaries of books and podcasts — helping busy professionals and learners absorb key ideas faster. We're in the final stages before launch and need a skilled performance marketer to drive installs and growth through paid channels. --- WHAT WE'RE LOOKING FOR We need an experienced mobile app performance marketer who has a proven track record of running paid user acquisition campaigns. This is a hands-on execution role — we want someone who can set up, run, optimize, and report on paid campaigns from day one. Your responsibilities will include: • Paid User Acquisition — Running and optimizing campaigns on Meta Ads, Google UAC, TikTok Ads, and/or Apple Search Ads (ASA) • Campaign Setup & Structure — Building proper campaign architecture, targeting, and audience segmentation • Creative Briefing — Advising us on what ad creatives (visuals, copy, formats) to produce for best performance • Ad Copywriting — Writing compelling ad copy that drives installs • Budget Management — Efficiently managing and allocating ad spend to maximize results • Analytics & Reporting — Tracking and reporting on key metrics: CPI, CAC, ROAS, CTR, and retention • Testing & Optimization — Running A/B tests on creatives, audiences, and placements to continuously improve performance --- CONTRACT & BUDGET We believe in starting small and scaling with trust. • First Contract: $1,000 ad spend budget to test campaigns, validate channels, and show what you can do • Second Contract: If we're happy with your work, we will offer a new contract with the remaining $9,000 ad spend budget Note: This ad spend budget is separate from your freelancer fee. We're serious about scaling — the $9K follow-up contract is real and ready for the right person. --- REQUIREMENTS • Proven experience running paid UA campaigns specifically for mobile apps (iOS and/or Android) • Strong command of at least one major ad platform — Meta Ads, Google UAC, TikTok Ads, or Apple Search Ads • Experience with install tracking and attribution (e.g., Appsflyer, Adjust, or Firebase) • Ability to read data and make fast, smart optimization decisions • Clear and regular communication — we want to know what's working, what's not, and why • Portfolio or case studies with real results (show us installs, CPI, or ROAS numbers) --- NICE TO HAVE • Experience in apps within the books, education, productivity, or media/content niche • Experience running campaigns on multiple platforms simultaneously • Familiarity with both iOS and Android user acquisition differences --- HOW TO APPLY To be considered, please answer these 3 questions in your proposal: 1. Which mobile app have you marketed before — what platform did you use and what results did you achieve? (Share numbers) 2. For a book/podcast summary app, which paid channel would you start with and why? 3. How would you structure and spend an initial $1,000 test budget? Generic proposals will be ignored. We want someone who has done this before and has a clear, confident point of view. ---