Dual-Platform Lead Generation Campaign

I need an experienced performance marketer to plan, build, and optimise a coordinated campaign across Google Ads and Meta (Facebook & Instagram). The single objective is clear: generate a steady flow of qualified leads that pick up the phone or tap straight into WhatsApp, not just fill out a form. Here’s what I have in mind: – Structure search and display campaigns on Google to capture high-intent traffic and pair them with compelling click-to-call or click-to-WhatsApp extensions. – Run precise Meta ads—lead formats, click-to-WhatsApp, or conversation campaigns—that retarget site visitors and reach fresh look-alike audiences. – Align creative, copy, and ad sequencing so prospects see a seamless message from search through social. – Track every call and WhatsApp chat via conversion tags, Google Analytics, and Meta Events Manager, then continually refine bids, audiences, and creatives to lower cost-per-lead. I will provide existing brand assets and access to current ad accounts. You’ll deliver live campaigns, tracking setup, and short weekly performance summaries highlighting leads, cost per lead, and optimisation steps taken. If this end-to-end lead-generation focus sounds like your wheelhouse, let’s talk strategy and timelines.