Perfume Brand Marketing & Website

I’m looking for ongoing help growing my niche perfume label online. The priorities are clear: turn our website into a stronger sales engine and keep our social feeds inspiring enough to drive shoppers there. Here’s what I need from you: • Social media marketing on Facebook and Instagram: a steady calendar of eye-catching posts, Stories/Reels, paid ad sets, community engagement and monthly performance summaries. • SEO and content marketing aimed at generating leads and sales: keyword research, on-page fixes, product-page copy that converts, and blog or article pieces that pull organic traffic. • Day-to-day website management: publishing new content, tracking basic analytics, ironing out UX hiccups and suggesting CRO tweaks so visitors become buyers. Acceptance criteria 1. Social media plan delivered a week in advance of each month. 2. Minimum two SEO-optimised content pieces live per month. 3. Monthly report showing traffic, engagement, and sales movements against agreed KPIs. If you’re comfortable steering both the creative and technical sides of these channels, let’s talk timing and milestones so we can start scenting the web with our brand right away.