Senior Product Marketing Manager, Enterprise Products

About Mistral Mistral provides full-stack AI solutions: from frontier models to developer tools, applications, and compute. We partner with enterprises tackling the hardest problems across high-stakes industries like finance, manufacturing, defense, healthcare, and the public sector, co-creating customized AI systems that they can run on their terms. We are a dynamic, collaborative team passionate about AI and its potential to transform society. Our diverse workforce thrives in competitive environments and is committed to driving innovation. Our teams are distributed between Europe, North America, Asia and the Middle East. We are creative, low-ego and team-spirited.

About the Role

We’re looking for a Senior Product Marketing Manager, Enterprise Products to shape how we position, launch, and scale our enterprise products like Vibe and Studio. This is a high-impact role at the intersection of product, technology, and go-to-market strategy. You’ll translate complex product capabilities into clear, differentiated value propositions that resonate with enterprise decision-makers, technical buyers, and practitioners. You’ll define how we take our products to market, build repeatable messaging and enablement frameworks, and equip our commercial teams to articulate why Mistral is the right partner for organisations adopting AI at scale. Working closely with Product, Engineering, Sales, Solutions, Developer Relations, and Communications, you’ll influence both how our products evolve and how we bring them to market. You’ll help establish the foundations for scaling our enterprise platform business in a rapidly evolving and highly competitive AI landscape.

What you will do

Product positioning and messaging Own positioning and messaging for Mistral’s enterprise products, translating technical capabilities into differentiated value propositions for enterprise customers. Develop compelling narratives that connect platform functionality to business outcomes, technical requirements, and customer priorities. Tailor messaging to different audiences, from CIOs and technology leaders to developers, AI engineers, and business stakeholders. Define our competitive positioning against proprietary AI platforms, hyperscalers, and emerging alternatives, articulating the value of Mistral’s open-weight models, flexibility, and deployment options. Build a consistent messaging architecture across products, use cases, customer segments, and go-to-market channels. Go-to-market strategy and product launches Lead go-to-market strategy for new enterprise platform capabilities, from launch planning and audience definition to positioning, activation, and post-launch optimisation. Partner with Product and Engineering to understand the roadmap, identify market opportunities, and translate product developments into compelling customer propositions. Identify high-value enterprise use cases and customer segments, developing repeatable GTM plays that support adoption and commercial growth. Establish clear launch frameworks, working cross-functionally to align Product, Sales, Solutions, Marketing, Communications, and Developer Relations around priorities and execution. Measure launch effectiveness and product adoption, using customer feedback and performance data to refine positioning and GTM strategy. Sales and field enablement Equip Sales and Solutions teams with the messaging, assets, and commercial narratives they need to position Mistral’s enterprise platforms effectively. Develop scalable enablement materials, including use-case playbooks, competitive battlecards, customer presentations, product demos, and objection-handling guides. Translate customer challenges and technical requirements into compelling business cases that support enterprise evaluation and purchasing decisions. Partner with field teams to identify recurring customer objections, competitive dynamics, and barriers to adoption, feeding these insights back into product and marketing strategy. Build repeatable frameworks that help commercial teams communicate platform value consistently across industries, markets, and buyer personas. Content and customer storytelling Develop a content strategy that brings Mistral’s enterprise platform capabilities to life through product narratives, technical explainers, demonstrations, customer stories, and thought leadership. Work with Content, Communications, Developer Relations, and Solutions teams to create credible, technically grounded content that resonates with enterprise buyers and practitioners. Turn customer implementations and emerging use cases into compelling stories that demonstrate measurable business value. Support integrated campaigns and demand generation initiatives with clear messaging, audience insights, and content tailored to the enterprise buying journey. Ensure our content connects technical differentiation to the practical realities of deploying and scaling AI in enterprise environments. Market intelligence and customer insights Develop a strong understanding of enterprise AI adoption, platform buying behaviour, competitive offerings, and emerging customer needs. Gather insights from customers, prospects, Sales, Solutions, and partners to identify unmet needs, adoption barriers, and opportunities for differentiation. Build a clear view of the competitive landscape, translating market intelligence into actionable recommendations for product positioning, roadmap priorities, and GTM investments. Identify emerging enterprise AI use cases and market segments where Mistral can establish a differentiated position. Track the impact of positioning and GTM initiatives through relevant measures, including product adoption, pipeline influence, sales enablement effectiveness, and launch performance. What we're looking for Deep experience in product marketing, ideally within enterprise software, AI platforms, cloud infrastructure, developer tools, or other technically complex products. A proven track record of develo