Marketing Manager

SaaS Business Operations/Unit Location: Fully remote within the UK. Candidates must have the right to work in the UK Contract: Permanent, full-time (37.5 hours per week) Governed by applicable local labour law. Reports to: Head of Saas Business Unit Scope: SaaS Business About ITS Info Technology Supply Ltd is a well-established software company with a 38+ year track record, offering cloud-based SaaS, on-premise software and professional services. We are in the midst of an exciting transformation: launching our own proprietary SaaS products, building our digital marketing capabilities, and growing recurring revenue across our target markets.

The Opportunity

We are looking for an experienced Marketing Manager to take on ownership of the marketing and lead generation strategy for a growing portfolio of B2B software products. This is a highly commercial role where you will have a direct impact on pipeline growth, lead quality, and revenue generation. As the Marketing Manager within the business unit, you will work closely with the Head of Business Unit, Sales Team, and Product Managers to develop and execute campaigns that drive measurable results. You will be responsible for managing agency partners, optimising performance across paid social and digital channels, and ensuring marketing activity delivers a strong return on investment. This role offers the opportunity to shape strategy and influence business growth. You'll have the autonomy to test new ideas, improve existing processes, and play a key role in the continued success and expansion of our software products. Working in a fully remote environment, you'll join a collaborative team where your expertise, creativity, and commercial mindset will be valued and rewarded. Key Responsibilities Marketing Strategy & Lead Generation 1. Develop and execute lead generation strategies across a portfolio of B2B software products 2. Plan, launch, and optimise multi-channel marketing campaigns to drive qualified leads and pipeline growth 3. Identify new opportunities to increase brand awareness, lead volume, and conversion rates 4. Work closely with sales teams to ensure marketing activity aligns with commercial objectives and target markets Paid Media & Digital Marketing 1. Manage and optimise paid social campaigns across platforms such as LinkedIn and Meta 2. Oversee agency-delivered Google Ads campaigns, including keyword strategy, targeting, and conversion tracking 3. Monitor campaign performance and implement improvements to maximise return on investment 4. Test new channels, audiences, and campaign approaches to improve marketing effectiveness Agency & Supplier Management 1. Brief, manage, and support external marketing agencies to ensure high-quality campaign delivery 2. Set clear objectives and performance expectations for agency partners 3. Review agency outputs, challenge recommendations where appropriate, and drive continuous improvement 4. Ensure marketing activity remains aligned with business goals and budget requirements Lead Nurturing & Marketing Automation 1. Support the delivery of cold email campaigns targeting prospective customers and key decision-makers 2. Create and manage automated email workflows to nurture leads through the sales funnel 3. Maintain and improve lead nurturing processes to increase engagement and conversion rates 4. Collaborate with sales teams to ensure effective handover and follow-up of marketing-generated leads Performance Analysis & Reporting 1. Track, analyse, and report on key marketing metrics, including lead generation, conversion rates, pipeline contribution, and ROI 2. Use data and insights to optimise campaigns and improve overall marketing performance 3. Manage marketing budgets effectively, ensuring spend is aligned with business objectives 4. Provide regular performance updates and recommendations to key stakeholders Stakeholder Collaboration 1. Partner with Product Managers to develop marketing plans that support product growth and market positioning 2. Work closely with Sales teams to gather feedback on lead quality and campaign effectiveness 3. Act as the primary marketing contact within the business unit, providing expertise and recommendations 4. Support wider business initiatives and contribute to the continued growth of the software portfolio Required Qualifications Experience & Background 1. 3+ years of experience in B2B marketing, demand generation, or digital marketing. 2. A proven track record in B2B performance marketing and lead generation. 3. Strong, hands-on experience with paid social campaigns (LinkedIn, Meta) or managing agencies that deliver them. 4. Experience carrying a quota and managing budgets of more than £15k a month, with a positive return on investment that you can evidence. 5. Experience managing agencies and getting the best work from them. 6. Experience tracking campaign performance and optimising ROI. 7. Ability to work closely with sales teams to drive qualified pipeline growth. 8. Strong organisational, communication, and stakeholder management skills. 9. Self-motivated and comfortable working independently in a remote environment. 10. Desirable: Experience with Google Ads, email marketing, SEO, or B2B software/SaaS products. Skills & Competencies 1. Strong understanding of B2B lead generation and demand generation techniques. 2. Strong analytical skills with the ability to interpret data and drive performance improvements. 3. Self-motivated, proactive, and comfortable working independently. 4. Desirable: Knowledge of Google Ads, email automation, SEO, and marketing analytics tools. 5. Experience tracking campaign performance and optimising ROI. 6. Ability to work independently and take ownership of outcomes. 7. Marketing analytics and performance reporting Personal Attributes 1. A commercially minded marketer who understands the importance of generating quality leads and delivering measurable business results. 2. Proactive and self-driven, taking ownership of