Social Media & Content Creator

About the Role

We are a growing tech startup looking for a Social Media & Content Creator to own our entire social media presence — from content ideation to creation to posting to community engagement. This is not a "post scheduler" role. We need someone who can think creatively, produce high-quality content (images + videos), write compelling copy, and help grow our audience and brand visibility across platforms. Platforms to Manage Platform Priority Instagram High Facebook High LinkedIn High Twitter/X Medium YouTube Shorts Medium Responsibilities 1. Content Creation (60% of the role) A. Social Media Posts (Images + Carousels) Create engaging static posts and carousels for all platforms Design visually appealing graphics that match brand guidelines Write compelling captions tailored to each platform's audience and algorithm Use hooks, storytelling, and relatable content to drive engagement Maintain content variety — educational, motivational, relatable, promotional, trending Expected output: 12-16 posts per week across all platforms B. Short-Form Videos (Reels / Shorts) Create 15-60 second videos for Instagram Reels, Facebook Reels, YouTube Shorts End-to-end: scripting, voiceover (or text-on-screen), editing, final production Use trending formats, hooks, and audio where relevant Mix of content types: educational, tips, storytelling, promotional, trending AI tools can be used (CapCut, Canva, Invideo, Runway, etc.) Expected output: 4-8 videos per week C. Stories Create engaging Instagram and Facebook stories daily Use polls, questions, countdowns, quizzes, and interactive elements Quick tips, behind-the-scenes, engagement drivers, announcements Expected output: 3-5 stories per day (can batch create) 2. Paid Ads Content (20% of the role) A. Meta Ads (Facebook + Instagram) Create ad creatives: static images, carousels, and video ads (15-30 sec) Write ad copy: headlines, body text, CTAs Create multiple variations for A/B testing Understand ad formats and specs for different Meta placements (Feed, Stories, Reels) B. Google Ads (Display + YouTube) Create display ad banners in required sizes (300x250, 728x90, etc.) Create YouTube ad scripts and videos (6-15 sec bumper ads, 15-30 sec skippable) Expected output: 4-8 ad creatives per week (during active campaigns) Note: This role focuses on creating ad content. Running/managing ad campaigns (budget, targeting, optimization) may be handled separately unless you have that expertise. 3. Social Media Management (15% of the role) A. Posting & Scheduling Schedule all content using tools like Buffer, Later, Meta Business Suite, or similar Maintain consistent posting times optimized for each platform Maintain a content calendar — planned at least 1 week in advance B. Engagement & Community Respond to comments and DMs within 24 hours Engage with relevant accounts, hashtags, and communities in our niche Handle basic queries or route them appropriately Monitor brand mentions and tags C. Analytics & Reporting Track key metrics: followers, reach, engagement rate, saves, shares, link clicks Provide a simple weekly report: what worked, what didn't, key numbers Suggest improvements and content ideas based on performance data 4. Brand Consistency (5% of the role) Maintain visual and tonal consistency across all platforms Follow brand guidelines (colors, fonts, voice, messaging) Ensure all content reflects the brand positioning accurately Skills Required Must Have: Strong graphic design skills (Canva Pro, Figma, or Adobe tools) Video editing skills (CapCut, Premiere Pro, or similar) Excellent copywriting — hooks, captions, ad copy, CTAs Deep understanding of Instagram, Facebook, LinkedIn, Twitter algorithms and best practices Fluent in English and Hindi (written) Self-motivated, can work independently with minimal supervision Eye for aesthetics and trends Good to Have: Experience with AI content tools (Midjourney, Runway, Invideo, ElevenLabs, DALL·E) Experience creating content for Meta/Google ad campaigns Understanding of Indian audience, culture, and trends Basic motion graphics / animation skills Photography skills or strong stock image curation ability Tools You Should Be Comfortable With Purpose - Tools Design- Canva Pro, Figma, Adobe Photoshop/Illustrator Video Editing- CapCut, Premiere Pro, After Effects AI Tools - Midjourney, DALL·E, Runway, Invideo AI, ElevenLabs, Google Flow (preferred) Scheduling - Buffer, Later, Meta Business Suite Analytics - Platform native insights, Google Analytics (basic) Communication - WhatsApp, Slack, Email Deliverables Summary Deliverable - Frequency Static posts (images/carousels) - 5-6 per week Short-form videos (Reels/Shorts) - 3-4 per week Stories - 3-5 per week Ad creatives (during campaigns only) - 4-8 per week Content calendar - Weekly (1 week ahead) Performance report - Weekly How We Work Weekly sync call (15-30 min) — review past week, plan upcoming week Content calendar — you propose ideas, we approve, you create Briefs provided — for specific campaigns, we may provide scripts or concepts; you execute Feedback loop — we review initial drafts, you iterate based on feedback Autonomy — once aligned, you have freedom to create and experiment What Success Looks Like First 1-2 Months: Consistent posting rhythm established Brand visual identity solidified across platforms Baseline metrics recorded 3-6 Months: Follower growth: 20-30% month-over-month Engagement rate: 3-5% on Instagram, 1-2% on LinkedIn Measurable increase in website traffic from social 2-3 high-performing / viral posts 6+ Months: Social media becomes a consistent source of leads and brand awareness Active, engaged community around the brand Ad creatives consistently performing well