Minimalist Logo Rebrand + Guide

I am ready to refresh our brand identity while staying true to the colors customers already recognize. The brief is straightforward: redesign the current logo into a clean, minimalistic mark that feels contemporary and reflects our evolved company image. Only the color palette survives the transition; everything else—typography, form, spacing, and supporting graphics—should be reconsidered from a blank canvas to achieve a cohesive new look. Alongside the logo itself, I need a concise style guide that shows anyone on our team exactly how to apply the new identity across print, web, and social media. Key deliverables • Primary and secondary logo files in vector (AI, EPS), high-res PNG, and SVG • Clear-space rules, minimum-size specs, and incorrect-usage examples • Defined typography hierarchy and any supporting iconography • Color values documented in RGB, CMYK, Pantone, and HEX • A PDF style guide (10 pages max) detailing all of the above Final artwork must be fully editable and supplied with any linked fonts. Please include a short note on your creative rationale so I can present it internally.