Drive 10K Canadian Installs

My immediate objective is to scale a brand-new social media app to 10,000 verified Canadian users. The Play Store link is here for your full review: https://play.google.com/store/apps/details?id=com.cness.superapp&hl=en Channel mix • Meta Ads (Facebook & Instagram) and Google Ads are the primary traffic sources. Creative angles, audience building, bidding strategies, and optimisation will all revolve around these two platforms. • Other networks are optional only if they clearly accelerate the install rate without inflating cost-per-install. Targeting parameters Canada-wide coverage is essential, yet campaigns must still leverage granular location and interest layers so spend stays efficient. Age buckets are flexible; interests and geo pins should align with social-media-savvy audiences in every province. Scope of work – Plan and launch full-funnel campaigns (awareness, install, in-app engagement). – Produce or adapt ad creatives that match each platform’s best-practice specs. – Continuously track installs inside Google Play Console and any MMP you prefer; fraud filtering is mandatory. – Optimise daily toward a cost per install that will realistically hit 10,000 users within the agreed timeline. – Supply transparent reports: spend, impressions, CPIs, retention, and province-level breakdowns. Acceptance criteria 1. 10,000 unique installs from Canadian IPs confirmed in the Play Console. 2. At least 80 % of installs must pass first-open event within 24 hours. 3. Reporting spreadsheets and raw platform data handed over at every milestone. If you have run similar large-scale acquisition pushes, outline past results, proposed CPI benchmarks, and timeframe to hit the target when you respond.