Field Marketing Lead Generation

The goal is to generate qualified student leads through a face-to-face outdoor sampling campaign. I need an agile field-marketing plan that places brand ambassadors in high-traffic areas—campus entrances, youth events, busy transit hubs—where they can hand out branded giveaways, explain our study programs, and capture contact details on the spot. While tactics such as billboards, transit posters, or street furniture can be layered in to boost awareness, the heart of this project is the sampling campaign itself. Your remit starts with location scouting and permit acquisition, continues through staffing and briefing the promo team, and ends with delivering a clean, GDPR-compliant lead file plus a concise activity report within 48 hours of each activation. Acceptance criteria • Lead count and data accuracy meet agreed KPIs • Engagement quality verified by spot checks and post-event surveys • Timely submission of reports and raw leads in CSV/Excel Experience with student-focused activations is essential; strength in follow-up channels such as email, social media, or SEO is welcome, as we will nurture the captured leads digitally after the event. Launch target is inside two weeks of contract signature, beginning with a five-day pilot. In your proposal, outline your approach, similar success stories, and any support you’ll require from my side so we can move quickly.