Recruitment Site Social Media and Digital Marketing

I am launching a niche recruitment platform and I’m ready to amplify our voice across Facebook, LinkedIn, and Instagram. My main objective is stronger brand awareness and acquire real users(employers and candidates)on both sides of the platform Key Deliverables Monthly social media strategy & content calendar Social media posts/reels Employer & candidate promotional videos Candidate website walkthrough video Employer website walkthrough video Launch campaign SEO and Paid campaign management Monthly analytics/reporting Recommendations to improve user acquisition and conversion Success will be measured by: Candidate registrations → Completed profiles → Applications Employer leads → Employer registrations → Jobs posted