Masonry Contractor Google Ads/PPC Campaign

Google Ads / PPC Specialist Needed for Virginia Masonry Contractor I am looking for an experienced Google Ads/PPC specialist to research, build, launch, and potentially manage a lead-generation campaign for a Class A masonry contractor in Virginia. The objective is to generate qualified homeowner leads for profitable masonry projects, not simply maximize clicks, impressions, or low-quality leads. Services The primary services I am considering advertising are: Patio construction Paver and masonry patios Outdoor kitchen construction Hardscaping Related higher-value masonry projects Target Markets The initial geographic markets I am interested in include: Stafford, VA Woodbridge, VA Fredericksburg, VA I am open to recommendations for nearby markets if your research identifies better opportunities. Budget Research I am not providing a predetermined advertising budget because part of this project is determining what budget would realistically be required to generate meaningful results. Before recommending a campaign structure, I want research into factors such as: Local keyword search volume Estimated CPCs Competition Search intent Geographic demand Expected cost per lead Likely number of clicks required to generate conversions Seasonality Competition between the target locations Whether patios, outdoor kitchens, or another masonry service represents the strongest PPC opportunity Based on this research, I want you to recommend a realistic monthly ad budget rather than simply building a campaign around a number I provide. Please explain what level of spending you believe would be necessary to conduct a meaningful test and why. Scope of Work I am looking for someone capable of handling: PPC and market research Keyword research Competitor research Google Ads Search campaign setup Geographic targeting Keyword and match-type strategy Negative keyword development Ad copy Bidding/budget strategy Search-term monitoring Conversion tracking Phone-call and form tracking Campaign optimization Landing-page recommendations Performance reporting I am primarily interested in Google Search Ads. Experience with Microsoft Advertising/Bing Ads is a bonus. I am interested in discussing Microsoft Ads as a possible alternative or secondary channel if the research suggests that it could be profitable for this market. I do not necessarily want to launch both platforms simultaneously. Preferred Experience Strong preference will be given to freelancers with previous PPC experience involving: Contractors Home services Masonry Hardscaping Landscaping Outdoor living Remodeling Roofing Other high-ticket local service businesses Experience generating qualified local leads, rather than e-commerce traffic, is particularly important. When Applying Please answer the following: What experience do you have with contractor or home-service PPC campaigns? Can you provide examples or results from similar campaigns? How would you research the appropriate advertising budget for this project? What tools would you use to estimate keyword volume, CPCs, competition, and geographic demand? Based on the services and locations above, how would you determine which services should be advertised first? How would you measure whether the campaign is actually generating qualified leads? What conversion and call tracking would you implement? How long would you recommend running the initial test before deciding whether PPC is viable? Do you have experience with Microsoft Ads? If so, would you consider it for this type of business? What do you charge for initial research/setup and ongoing monthly management? Important Please do not send a generic copy-and-paste proposal. I specifically want someone who can research this local market first and use the data to recommend the campaign strategy and appropriate advertising budget. I am not looking for guarantees or promises of a specific number of leads. I am looking for someone who can explain the economics, build a properly tracked campaign, test it intelligently, and make decisions based on actual data. If the initial campaign performs well, there is an opportunity for ongoing monthly management and increased advertising spend.