Redesign ABLE Authority Website

THE ABLE AUTHORITY — WEBSITE REPOSITIONING & REDESIGN Our current website is: https://www.ableauthority.com.au Project Overview We are repositioning and significantly redesigning: The ABLE Authority The ABLE Authority develops experts, authors, professionals, entrepreneurs and emerging leaders into recognised authorities in their fields. Our new customer-facing positioning will centre around four simple, aspirational pillars: PUBLISH → LAUNCH → SPEAK → TRANSFORM Leading ultimately to: BECOME THE OBVIOUS CHOICE We require an experienced Wix/Wix Studio designer with strong UX/UI, brand and conversion experience to restructure and redesign the existing website around this new proposition. The Strategic Change The current website leads heavily with concepts such as the Authority Gap Assessment and Authority Reality Audit. These are valuable proprietary tools, but we no longer want them to be the primary way people first understand The ABLE Authority. The new website should lead with what our audience wants to achieve, rather than requiring them to first understand a diagnostic methodology. The primary journey becomes: PUBLISH Turn expertise, knowledge and ideas into a professionally published book and intellectual property. LAUNCH Bring the book, ideas and personal authority into the marketplace through professional launches, events and platforms. SPEAK Take the message beyond the book through stages, presentations, keynotes, media and other speaking opportunities. TRANSFORM We help you Use the knowledge, message and authority to positively influence people, organisations, industries and communities. All four ultimately contribute to: BECOMING THE OBVIOUS CHOICE. Important Brand Positioning We do not want the website to make The ABLE Authority look like simply a: publishing company + book launch company + speaking company. The four pillars are mechanisms for developing authority. The website must communicate that ABLE provides an integrated ecosystem through which someone's: Expertise → becomes Intellectual Property → becomes a Platform → creates Influence → enables Transformation. This distinction is critical to the project. What Happens to Our Existing IP? Existing proprietary concepts such as: The Authority Gap Five Authority Gaps Authority Reality Audit Law of Human Gravity Authority Journey are not necessarily being removed. However, they should become supporting methodology and diagnostic tools deeper within the customer journey, rather than dominating the homepage proposition. The freelancer should therefore simplify the front-end message without diluting or discarding the intellectual depth behind the brand. Website Experience The redesigned website should feel: Premium • Authoritative • Aspirational • Sophisticated • Modern • Minimal • Human Number of pages: at least 4 pages ( not a single landing page) We want significantly: Less dynamic and more effective - Less unnecessary animation - More white space - Stronger typography and visual hierarchy - Clearer navigation - Strong visual storytelling - Stronger CTAs - Clear pathways into Publish, Launch, Speak and Transform - Excellent mobile/tablet responsiveness - Fast performance and SEO fundamentals The website should not resemble a generic coaching, motivational-speaking or publishing website. Within approximately 10 seconds, a visitor should understand: What ABLE Authority is → What it can help them achieve → Why it is different → Where they should go next. Homepage Direction We envisage the homepage establishing the proposition very quickly: PUBLISH. LAUNCH. SPEAK. TRANSFORM. Turn your expertise into a book. Your book into a platform. Your platform into influence. Your influence into transformation. BECOME THE OBVIOUS CHOICE. The designer will have creative freedom to propose a better UX/UI interpretation of this concept. We do not want someone simply following instructions—we value strategic design recommendations where they improve the customer experience. Required Skills: Applicants should demonstrate strong experience in: Wix / Wix Studio Premium UX/UI design Website conversion strategy Brand positioning and storytelling Professional-service websites Responsive/mobile design Website performance and SEO fundamentals