Catering Social Media Lead Generation

I run a growing catering company and I’m ready to turn Facebook and Instagram into steady lead-generating channels. What I need is a freelancer who can plan, create, and publish engaging posts that spotlight what my business offers—our menus, seasonal specials, event packages, anything that will tempt potential clients to enquire or book. My priority is clear: every piece of content should be designed to capture leads. I’m active on both platforms, so the visuals and captions have to be optimised for each feed while maintaining a consistent voice. Think mouth-watering photos, short videos or Reels, compelling calls-to-action, plus smart use of hashtags and location tags to expand reach. Here’s what I expect: • A simple monthly content calendar outlining post themes, formats, and publishing dates for Facebook and Instagram. • Original graphics or edited images/video, sized correctly for each platform. • Captions written to spark interest and drive clicks to our inquiry form or direct messages. • Scheduling of all approved posts via Meta Business Suite (or a similar tool we agree on). • Basic performance notes at month-end so we can see which posts pull in the most leads. If you have experience marketing food or events, even better. Share a couple of real examples that show how your social content turned viewers into paying customers, and tell me how quickly you could have a first week of posts ready once we kick off. Here is the link to my website https://aussiegrowncatering.com.au/