Lead-Generating FB & IG Management

My Facebook and Instagram pages need to start working as a steady lead engine. The entire management cycle is on the table—strategy, content, community interaction, and performance optimisation—so I can focus elsewhere while the channels bring in prospects. Content direction Educational posts sit at the heart of the plan. I want followers to learn first, buy second. To do that, the format I’m most interested in is AI-driven video that highlights “Ai video food vegetable usese.” Think short, visually engaging clips that show practical ways to use everyday produce and naturally encourage viewers to request more information or offers. Scope of work • Map out a monthly content calendar that balances these educational videos with lighter supporting pieces as needed. • Produce, edit, and publish the AI-style food-and-vegetable videos, optimised separately for Facebook and Instagram placements (feed, Reels, Stories). • Craft compelling captions, hashtags, and clear calls-to-action that push viewers toward my lead capture points (DMs, landing pages, sign-up forms). • Monitor comments, DMs, and story replies daily, nurturing conversations so they convert into qualified leads. • Run iterative testing on timing, creative hooks, and audience segments, then report insights and next steps at the end of each cycle. Acceptance criteria 1. A minimum of four AI educational videos per week live on both platforms. 2. Weekly performance snapshot showing reach, engagement, and—most importantly—lead count attributed to each post. 3. End-of-month summary with recommendations for creative tweaks or targeting shifts to improve cost-per-lead. Tools such as Meta Business Suite, Creator Studio, and any preferred AI video generator are fair game as long as output stays on-brand and algorithm-friendly. Let’s turn great food knowledge into great business leads.