Meta Ads Video Awareness Campaign

I need a Meta Ads specialist to plan and run a month-long video campaign focused on boosting brand awareness. What I expect: • Strategy: Define the target audience, placement mix across Facebook and Instagram, and the key awareness metrics we will track (reach, impressions, video views, CPM). • Creative direction: Advise on optimal video length, aspect ratios, and any headline or copy tweaks that align with the brand-awareness goal. • Campaign build: Set up the ad set structure in Meta Ads Manager, configure pixel/events, upload the approved videos, and ensure tracking is active. • Optimisation: Monitor performance throughout the month, refine targeting or budget allocation, and A/B test variations when useful. • Reporting: Provide a clear, data-driven summary at the end of the campaign showing results against the agreed awareness KPIs and next-step recommendations. Timeline: everything live within a month, with periodic check-ins so we stay on track. I already have raw video assets and brand guidelines ready to share. If you have solid experience running video ads for awareness on Meta platforms and can communicate insights clearly, I’m ready to start.