E-Commerce Website UI/UX Revamp

I’m gearing up to give my online store a modern, conversion-focused look and need an experienced UI/UX designer to shape the full website experience. The project covers a responsive web interface, not a mobile app or desktop tool, and is centred on an e-commerce flow. You’ll translate our brand guidelines and product catalogue into a visually engaging journey that drives users smoothly from browsing to purchase. Wireframes and high-fidelity mock-ups should be created in Figma (or a similar collaborative tool) and handed off with clear specs for developers. Deliverables • Home page design that immediately communicates value, features key promotions, and nudges visitors deeper into the catalogue. • Product page template that showcases images, variations, reviews, and related items while remaining lightweight and mobile-friendly. • Checkout sequence (cart, shipping, payment, confirmation) optimised for speed, trust, and minimal abandonment. I’ll provide the brand palette, logo assets, and sample product data as soon as we kick off. Usability best-practices, accessibility (WCAG 2.1 AA), and a consistent component library are essential acceptance criteria. Revisions will be milestone-based: initial wireframes, refined visuals, and final hand-off package. If you have a strong portfolio of e-commerce sites, especially those demonstrating solid information hierarchy and persuasive micro-interactions, I’m excited to see your approach.