Drive Student Conference Sign-Ups

I run a series of online conferences aimed at a U.S. student audience and I need a specialist who can turn social media buzz into confirmed registrations. Conferences are the sole event type in focus, and students are the only demographic that matters for this campaign, so every tactic has to speak their language. The entire push will live on social media—think Instagram, TikTok, X, Facebook, or any other channel that reliably attracts college and high-school audiences. Your job is to shape the strategy, create scroll-stopping assets, launch and optimise the posts or ads, and track click-through-to-registration performance in real time. Deliverables I need from you: • A concise social-media campaign plan tailored to U.S. students • A four-week content calendar with copy, visuals or short-form video suggestions • Setup, launch and oversight of paid or organic campaigns on the chosen platforms • Conversion tracking (pixels/UTMs) and weekly performance reports • A final wrap-up showing total registrations generated and key insights for the next event If you have a proven track record of filling virtual seats through social channels and you understand what motivates students to sign up, let’s get started right away.