EdTech Google Ads Lead Generation -- 2

I need a performance-driven Google Ads specialist who already understands the nuances of the EdTech space. The sole objective is to generate a steady flow of high-quality leads from educational institutions—specifically training centers—while keeping cost per acquisition predictable and scalable. You will inherit existing campaigns and be free to rebuild anything that is holding back results. Daily bid management, ad copy testing, negative keyword pruning, and smart audience segmentation should be second nature to you. I expect you to leverage all relevant Google Ads formats (Search, Performance Max, Discovery, YouTube) and back every decision with data pulled from GA4, Tag Manager, and Search Console. Because this is strictly lead generation, form-fill and qualified call conversions have to be tracked end-to-end. I require transparent attribution, clean tag implementation, and weekly performance insights that highlight wins, challenges, and your next set of experiments. Deliverables: • Campaign audit and relaunch plan within the first week • Ongoing optimisation and budget reallocation tied to conversion rates • Fresh ad creatives and keyword expansions every two weeks • Simple, visual report each Friday summarising spend, CPL, and lead quality trends Acceptance criteria: • Cost per lead meets or beats our current benchmark within the first 30 days • At least two net-new training-centre leads added to our CRM each week If you have verifiable EdTech results and can hit these numbers quickly, let’s get started.