Lead-Focused Facebook Ads Campaign

I need an experienced performance marketer to take full ownership of a Facebook Ads campaign whose sole purpose is to generate qualified leads for my business. From outlining the funnel strategy to launching, optimising, and reporting, you will handle the entire process and keep me in the loop with clear, actionable insights. What I expect: • Campaign strategy tied to realistic lead-generation KPIs • Compelling ad creatives and copy that speak directly to our ideal prospects • Precise audience segmentation and pixel setup to track every step of the funnel • Ongoing bid, budget, and placement optimisation to drive down cost per lead • Weekly performance reports highlighting wins, bottlenecks, and next steps The project will be considered successful when a steady stream of high-quality leads arrives at or below the agreed cost threshold and the data framework you put in place can be scaled in future campaigns.