Meta Ads for Product Sales

I’m ready to scale a physical-product brand and I want conversion-focused campaigns built first on Meta, with the option to port winning concepts to Snapchat and TikTok once the numbers look right. Your job is to plan, launch, and continuously optimise ads that turn cold audiences into customers. I’ll provide the product assets and any brand guidelines; you handle everything inside Ads Manager—creative variations, pixel events, audience testing, budget allocation, and real-time adjustments. Clear purchase-level reporting is essential so we can track ROAS and cost-per-acquisition day by day. Deliverables • Conversion campaign setup on Meta (Sales objective) • Ongoing optimisation and scaling for at least two full learning cycles • Weekly performance summary with next-step recommendations • Transfer of best-performing creatives and targeting to Snapchat/TikTok if they meet our ROAS threshold I consider the work complete when purchases are consistently tracking in the dashboard, learning phase is exited on key ad sets, and the agreed ROAS target is reached for seven consecutive days.