ERP Product Branding & Content Setup

I’m launching a new ERP solution focused on streamlining financial processes and I need a strategist who can pull every brand and content thread together so the product arrives on the market with a clear, confident voice. Here’s what I already know I need: solid brand strategy and smart content placement across the site. Website design is largely mapped out, but I’m happy to refine layouts if it helps the story flow. What I don’t have yet—and what you will create—are the brand foundations and the words that sell. Deliverables I’m expecting: • A concise brand positioning guide (name, narrative, tone, visual direction) • A website content architecture that shows where each message lives • Two cornerstone informational articles that establish expertise in financial-process optimisation • Complete product descriptions for every ERP module, written for clarity and conversion I’ll provide market research, feature lists, and any technical input you need. You’ll translate that into a cohesive brand experience, ensuring copy, placement, and design work in harmony. If this sounds like the sort of holistic build-out you enjoy, let’s talk timing and next steps.