Sr. Member Engagement Manager, Lifecycle

About Carrot

Carrot is the leading global fertility and family care platform, built on intelligent care orchestration: the right clinical guidance, at the right moment, in the context of each member’s life. More than a thousand multinational employers, health plans, and health systems trust Carrot to support millions of members across 195 countries – from pre-pregnancy through menopause and major life moments in between. Carrot's comprehensive clinical program delivers industry-leading cost savings for plan sponsors and award-winning experiences and improved outcomes for millions of people worldwide.

Carrot is widely regarded as a defining force in healthcare innovation as a recipient of several top-tier awards, including Fast Company's 'Most Innovative Companies' and CNBC's '100 Barrier Breaking Startups'. The company is regularly cited by leading global outlets — including The Economist, Bloomberg, The Wall Street Journal, NPR, ABC News, and Harvard Business Review — as a leading voice on digital health, the future of work, and family health. Learn more at get-carrot.com.

The Opportunity

We're looking for a strategic, detail-oriented, analytically-minded Senior Member Engagement Manager, Lifecycle to join Carrot's Growth & Engagement team. In this role, you'll be responsible for end-to-end project management, QA, and data analysis – driving development, launch, and optimization of member-facing email, SMS, and Push communications that guide a member through a personalized health journey. Candidates should have proven experience in launching member-facing lifecycle programs and one-off growth campaigns from the ground-up, optimizing existing automated experiences, proactively keeping stakeholders updated, and conducting performance analysis and reporting that guides program optimization.

What You’ll Own

In this role, you will:

• Lead new lifecycle experiences for emerging health journeys and programs by partnering with Marketing Operations, Content, Data, and Product from concept through post-launch, and serving as the G&E lifecycle expert on cross-functional initiatives

• Maintain and optimize lifecycle engagement programs end-to-end including strategy, audience segmentation, cross-functional execution, and performance analysis across multiple member health journeys and channels simultaneously

• Drive member engagement and retention through data: own analysis across your programs, develop and test hypotheses, interpret results, and communicate findings in ways that directly guide strategy and program direction

• Partner with our broader G&E team on lifecycle strategy, contributing to Carrot's approach to member conversion and long-term engagement through experimentation, personalization, and AI-assisted workflow development

• Serve as the G&E lifecycle partner for product GTM releases bringing B2C communications and technical expertise to cross-functional work with Product and PMM, and integrating new product features into existing programs for sustained member engagement

What Success Looks Like

In your first 12–18 months, you will have:

• Taken full ownership of multiple lifecycle engagement programs, with measurable improvements in member engagement and retention

• Established yourself as a trusted, proactive cross-functional partner across Growth & Engagement teams, Content, Analytics, Product, and Customer Success

• Incorporated AI tooling into your workflow to improve the efficiency and effectiveness of your day-to-day, and begun integrating into the broader lifecycle program so AI is measurably leading to increased efficiencies or engagement performance

• Built a strong, scalable experimentation cadence – testing hypotheses, experimenting before automating, drawing insights, and analyzing learnings to meaningfully improve member lifecycle impact

About You ✨

You have:

• A Bachelor’s Degree

• 7-10 years of professional experience in lifecycle, engagement, or other marketing roles - preferably in B2C health benefits, wellness, or regulated consumer tech

• Experience owning B2C lifecycle programs end-to-end: including strategy, journey design, technical build, performance analysis, and optimization; Understanding of personalization strategies in CRM programs, such as dynamic content blocks, conditional logic, Liquid, or lifecycle journey mapping

• Data and results-driven: You’re analytical, can develop performance hypotheses, measure results with statistical judgment, and communicate findings to stakeholders in a way that influences strategy

• Excellent cross-functional collaboration skills: you've led projects across Marketing Operations, Content, Data, Product, and Customer Success, and communicate clearly and proactively throughout

• Familiarity with AI tools in a marketing context: whether for content ideation, audience analysis, workflow automation, or personalization - you’ve tried it, might even have proven results or workflows from it, and/or are genuinely curious about how AI can improve lifecycle program effectiveness

• Known by stakeholders and colleagues for out-of-this-world attention to detail, catching details and mitigating risk

• Experience partnering closely with Marketing Operations or technical teams on campaign setup, testing, QA, and email production workflows; familiarity with email marketing tools or CRM platforms (e.g., Blueshift, Salesforce Marketing Cloud, Campaign.io, or similar), and working with complex segmentation or personalization logic

Nice to Have

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While not required, we would be especially excited if you bring:

• Hands-on experience executing email campaigns, journey flows, audience segments, or dynamic content in CRM or email platforms

• Experience supporting product or feature GTM launches, including segmented B2C announcement campaigns and integration of new releases into automated lifecycle programs with measurable results

• Experience managing or coordinating translated marketing content across multiple languages and regions

Why This Role M