Digital Marketing Research Paper

A Study on the Effectiveness of Digital Marketing Channels in Influencing Consumer Purchase Intention towards Online Silver Jewellery in India. This study examines how digital marketing channels such as social media, search advertising, influencer marketing, content marketing, and online reviews influence consumers’ purchase intention towards online silver jewellery in India. The research will identify which digital marketing factors most effectively build awareness, trust, engagement, and willingness to purchase silver jewellery online.