Memoir Awareness Marketing Campaign - 15/10/2026 20:37 EDT

I’ve just released my first book, “The Die Happy Tour,” the true story of my friend John Bjorlie, who chose to leave cancer treatment and spend his final months reconnecting with friends and family—often through the shared language of golf. My main goal right now is to spread the memoir’s message of living deliberately, not simply to push sales numbers. The audience I need to reach is the broad community of memoir lovers—readers who appreciate intimate, uplifting real-life stories. While golf and cancer advocacy circles are natural pockets of interest, the campaign should speak first to people who browse memoir shelves looking for a moving narrative. I’m leaning on two primary channels: • Social media platforms (Facebook, Instagram, TikTok, Goodreads, or wherever you think memoir readers actually engage). • Content marketing—guest blog posts, medium-length articles, interview pitches, and thought-leader pieces that can be placed on lifestyle or book-focused sites. If you see a smart way to fold in email outreach or other tactics, I’m open, but I’d like the plan anchored in the channels above. What I need from you 1. A concise strategy that maps audience personas to the right social and content touchpoints, including suggested hashtags, groups, and publication targets. 2. Creative assets: ad copy, post captions, headline ideas, and a few sample graphics or reels that capture John’s voice and the book’s tone. I can supply photos, interview snippets, and quotes. 3. A rollout calendar that shows what gets published where and when, along with simple metrics (reach, engagement) we can track to gauge awareness. 4. Brief guidance on refining my Amazon/Goodreads listings so all pieces work together. If you’ve previously launched books—especially memoirs—through social-first campaigns or placed human-interest articles that drove discussion, I’d love to see examples. Let’s build a campaign that helps readers find John’s story and, in turn, think about how they want to live their own.