Bidet Sales Digital Ad Overhaul

I’m ready to hand over the reins of my Meta (Facebook + Instagram) presence and Google AdWords account to a seasoned digital marketer who can turn clicks into bidet sales. My primary goal is simple and measurable: increase sales. While we also carry general bathroom supplies, these campaigns must concentrate on our bidet line, positioning us as the go-to choice in the category. Here’s what the engagement will involve: • Audit – Review existing Meta assets and Google Ads structure, past performance data, pixel/tag setup, and current creative to spot immediate wins and glaring gaps. • Strategy – Build (or rebuild) a full-funnel plan covering audience segmentation, targeting, ad formats, budgets, and remarketing loops. • Implementation – Launch fresh ad sets, keyword groups, and creatives optimised for conversions and compliant with both platforms’ policies. • Optimisation – Ongoing A/B testing, bid and budget adjustments, negative keyword pruning, and creative refreshes to push ROAS upward. • Reporting – Clear weekly snapshots and a deeper monthly report on spend, conversions, CPA, and actionable next steps. Acceptance criteria: within 90 days I expect a lift in purchase volume and a demonstrably improved ROAS against our historical baseline. If your experience includes profit-focused Meta and Google campaigns—especially in e-commerce or niche consumer hardware—let’s talk. In your message, highlight relevant wins and the tactics you used to achieve them.