Digital Marketing & E-Commerce Support

This project covers end-to-end promotion across Meta (Facebook, Instagram, WhatsApp) and Google, paired with hands-on improvements to my e-commerce back office. The immediate focus is on two channels—Social Media Marketing and Search Engine Marketing—so all campaign planning, execution and optimisation should run through Meta Business Suite, Ads Manager, Google Ads and, where helpful, Google Analytics. On the social side, content calendars, audience targeting, creative testing and conversion-tracking pixels must be configured so that Facebook, Instagram and WhatsApp remarketing talk to each other seamlessly. For Google, I need smart search campaigns, Shopping feeds and keyword routines that keep acquisition costs in check while scaling qualified traffic. Parallel to the paid media work, the store itself needs tightening up. Product titles, descriptions, images and category taxonomy all need a refresh; customer-service flows should move toward automated, template-driven replies; and inventory counts have to sync reliably with the front-end catalogue. Deliverables • Live Meta and Google campaigns with clear KPIs and weekly performance reports • Re-written product listings, uploaded and SEO-tagged • A documented customer-service playbook with response templates • Inventory management workflow mapped and integrated with the store’s platform Completion is confirmed when each deliverable is active, tested and meeting the agreed KPIs or workflow checkpoints.