Google & Meta Ads Setup Expert

1. Google Ads – Complete Setup & Optimisation Complete setup and configuration of 5–6 Google Ads campaigns. Advanced keyword research and competitor analysis. High-intent and conversion-focused keyword selection. Campaign and ad group structuring. Professional ad copywriting and headline creation. Complete negative keyword research and implementation. Location, audience and demographic targeting. Bidding strategy and budget optimisation. Conversion tracking through Google Tag Manager and GA4. Call, WhatsApp and website form conversion tracking wherever technically supported. Ad extensions/assets setup. Search terms analysis and irrelevant traffic control. Landing page and conversion rate improvement recommendations. 2. Meta Ads – Complete Setup & Optimisation Complete Meta Business Manager and Ads Manager setup. Facebook and Instagram advertising account configuration. Meta Pixel and Conversions API setup, wherever applicable. Domain verification and event configuration, wherever required. Complete campaign structure and ad set configuration. Audience research, custom audiences and lookalike audiences. Interest-based, location-based and demographic targeting. Lead generation campaigns and website conversion campaigns. WhatsApp, instant forms and landing page lead generation setup. Creative strategy, ad copy, headlines and CTA optimisation. A/B testing of audiences, creatives and ad placements. Retargeting campaigns for website visitors and previous leads. Continuous optimisation to achieve competitive CPC, lower CPL and better-quality leads. Identification and elimination of irrelevant clicks and audiences. Budget allocation and campaign performance optimisation. 3. Main Objectives Achieve competitive and low CPC without compromising lead quality. Generate genuine and relevant enquiries. Reduce cost per qualified lead (CPL). Improve CTR and conversion rates. Minimise irrelevant clicks and unnecessary advertising expenditure. Build scalable and properly structured advertising campaigns. 4. Expected Deliverables Complete setup of 5–6 Google Ads campaigns. Complete Meta Ads account and campaign setup. Full keyword and competitor research. Audience research and targeting strategy. Pixel, conversion tracking and analytics configuration. Complete campaign optimisation and testing. Final campaign audit and quality check. Detailed handover of campaign structure, settings and tracking. Recommendations for future campaign improvements.