US Book Launch Social Media

I’m preparing to release a non-fiction title that explores ancient texts and scripture for an adult audience, and I need every social touchpoint built from the ground up with one objective: drive orders and ongoing sales. All accounts—Instagram, Facebook, and TikTok, BookToc—will be brand-new, so the first task is to secure handles, complete optimized bios, and set up pixel-ready tracking. From there, I want a cohesive strategy that blends organic storytelling with paid promotion geared toward readers who love history, spirituality, and scholarly insight. Because the entire campaign must work in the U.S. retail ecosystem, knowledge of American book-marketing nuances (Amazon pre-order pushes, Goodreads integration, influencer outreach, and launch-week media spikes) is essential. I’m looking for clear, data-backed growth targets, a posting calendar that ramps up in the weeks before launch, and ad creative that translates engagement into purchases. Key deliverables • Creation and full optimization of Instagram, Facebook, and TikTok accounts • 30-day launch content calendar • Paid-ad plan with suggested spend tiers and sample creatives • Weekly performance reports showing follower growth, CTR, and conversion to sales/pre-orders • Community management guidelines to encourage reviews and discussion I’ll provide the cover art, trailer, and early-release excerpts; you bring platform expertise, compelling copy, and a proven record of converting book browsers into buyers. If you’re US-based and have launched titles successfully, let’s get started—my publication date is fast approaching.