Social Media Strategy, AI Marketing & Automation Consultant

Experience: 4–5+ Years Engagement: Freelance / Part-time Consulting, with Potential for Ongoing Work ## About the Project Future Profilez is looking for an experienced Social Media Marketing and AI Automation Consultant to help improve our social media strategy, marketing workflows and B2B lead generation. We have an internal marketing team and need an expert who can recommend the right tools, implement practical AI-powered workflows, establish efficient processes and train our team. This is not a routine social media management role. We are looking for someone who can combine marketing strategy, hands-on implementation, automation and team training. ## Key Responsibilities - Develop social media strategies for LinkedIn, Instagram, Facebook and YouTube, covering content planning, organic growth and brand positioning. - Guide Meta Ads and LinkedIn Ads strategy, campaign optimisation, retargeting and B2B lead generation. - Evaluate and implement AI-powered workflows for content creation, scheduling, publishing and reporting. - Build marketing automations using tools such as Make, Zapier, n8n, ManyChat and relevant CRM integrations. - Improve lead capture, qualification, follow-ups and performance tracking. - Create SOPs, templates and reporting frameworks, and train our internal marketing team. ## Required Expertise - 4–5+ years of hands-on social media marketing experience. - Strong understanding of organic and paid social media marketing. - Practical experience with AI marketing tools such as ChatGPT, Claude, Gemini, Canva AI or similar platforms. - Experience implementing automation workflows and third-party integrations. - Understanding of B2B lead generation and marketing analytics. - Ability to document processes and train an internal team. Experience working with IT companies, software development agencies or B2B businesses is preferred. Knowledge of AI agents, APIs and custom AI workflows will be an added advantage. ## Expected Deliverables - Social media strategy and improvement roadmap. - AI marketing tool recommendations with pricing and use cases. - Implementation of agreed AI and marketing automation workflows. - Content creation, publishing and reporting processes. - B2B lead generation and follow-up recommendations. - SOPs, documentation and practical team training. ## To Apply Please include the following in your proposal: 1. Your relevant experience and portfolio. 2. Examples of social media campaigns you have managed or strategised. 3. AI marketing and automation tools you have used in actual projects. 4. One or two automation workflows you have personally implemented, explaining what they automate. 5. Your experience with B2B lead generation. 6. Your proposed charges and estimated timeline for the initial engagement. Important: We are looking for someone with demonstrable implementation experience, not someone whose work is limited to content posting, creative design or theoretical tool recommendations.