BHCG Commercial Mortgage Social Lead Strategy

For the past two decades I’ve helped clients secure the right commercial mortgages; I’m looking to turn that experience into a stronger online presence. I need fresh, fully branded business accounts on LinkedIn, Twitter, and Facebook that are designed from day one to bring in qualified loan and refinancing leads. My audience is clear: commercial property owners, real estate investors and developers, plus business owners who want to buy or refinance property. The content we publish should naturally steer them toward property-purchase loans, refinancing or cash-outs, and construction or development financing. Here’s what I’d like you to deliver: • Create and optimize the three social profiles (branding graphics, bios, contact links, compliance wording). • Develop a concise style guide so every future post feels consistent with our 40-year reputation. • Provide a 30-day content calendar with post copy, suggested visuals, and recommended hashtags that speak directly to my target groups. • Outline a simple engagement and lead-capture workflow—for example, how we move a comment or direct message into an intake call. I’m comfortable using common scheduling tools such as Outlook, Hubspot or Zoom, so feel free to weave those into the plan if it helps. Finished assets should be delivered in editable formats (Word/Google Docs for copy, PNG/PSD for graphics). If you’ve built high-performing social channels in B2B finance before, especially within the commercial real-estate space, I’d love to see examples. Let’s turn social attention into actionable loan inquiries.